HEALTHCARE MARKETERS

In the 1930s, people said television would kill broadcast radio. Similar predictions of radio’s demise involved the Walkman, MTV, the iPod, and online streaming. Video never killed the radio star, as The Buggles famously claimed 40 years ago. We’re not sure, however, whatever happened to music videos.

Did you know the number of adults in the US who listen to podcasts has increased more than 40 percent in just the past three years, according to Nielsen? More than one-quarter of podcast listeners have said they’re interested in registering for a health-related podcast, making it the eighth most popular format, ahead of business, arts, and sports.

Traditionally, you would have to identify which platforms, channels, or publishers cater to your target audience. Then you would have to work with a sales rep, who would propose an advertising schedule and negotiate rate. The better your relationship with the sales rep and the more you spend, the better your ad rate. It can be very subjective.

Traditionally, you would have to identify which platforms, channels, or publishers cater to your target audience. Then you would have to work with a sales rep, who would propose an advertising schedule and negotiate rate. The better your relationship with the sales rep and the more you spend, the better your ad rate. It can be very subjective.

Traditionally, you would have to identify which platforms, channels, or publishers cater to your target audience. Then you would have to work with a sales rep, who would propose an advertising schedule and negotiate rate. The better your relationship with the sales rep and the more you spend, the better your ad rate. It can be very subjective.