Blog
Check out industry insights from our leadership team and news about what's going on at AMC Media Group.
Formedics Acquires AMC Media Group Amplifying Its Content and Peer-to-Peer HCP Community
Formedics, an HCP community and engagement platform, announced its acquisition of AMC Media Group on August 28, 2024.
Why You Should Not Discount the Human Element of Your Partner Relationships
When medical societies and healthcare marketers evaluate their partners, it can be easy to get caught up in capabilities, case studies, and client lists. They matter. They can help you determine if your partner has what it takes to put together marketing solutions that achieve your goals.
Out-of-home or OOH advertising refers to exactly what the name suggests – advertising you see outside the home.
This could be anything from a billboard on a major roadway, to a wallscape attached to the side of a city structure, to a poster at a train station, airport terminal, or kiosk. OOH also includes branded merchandise and apparel. In recent years, OOH has been evolving from static printed ads to dynamic digital formats, including video.
How Radio Can Bring Together Doctors and Patients to Improve Outcomes
In the 1930s, people said television would kill broadcast radio. Similar predictions of radio’s demise involved the Walkman, MTV, the iPod, and online streaming.
Video never killed the radio star, as The Buggles famously claimed 40 years ago. We’re not sure, however, whatever happened to music videos.
Why Podcasts Should Be on the Radar of Every Healthcare Marketer
Did you know the number of adults in the US who listen to podcasts has increased more than 40 percent in just the past three years, according to Nielsen?
More than one-quarter of podcast listeners have said they’re interested in registering for a health-related podcast, making it the eighth most popular format, ahead of business, arts, and sports.