Category: Advertising

Out-of-home or OOH advertising refers to exactly what the name suggests – advertising you see outside the home.

This could be anything from a billboard on a major roadway, to a wallscape attached to the side of a city structure, to a poster at a train station, airport terminal, or kiosk. OOH also includes branded merchandise and apparel. In recent years, OOH has been evolving from static printed ads to dynamic digital formats, including video.

Traditionally, you would have to identify which platforms, channels, or publishers cater to your target audience. Then you would have to work with a sales rep, who would propose an advertising schedule and negotiate rate. The better your relationship with the sales rep and the more you spend, the better your ad rate. It can be very subjective.