Author: Chris Gedikli

Out-of-home or OOH advertising refers to exactly what the name suggests – advertising you see outside the home.

This could be anything from a billboard on a major roadway, to a wallscape attached to the side of a city structure, to a poster at a train station, airport terminal, or kiosk. OOH also includes branded merchandise and apparel. In recent years, OOH has been evolving from static printed ads to dynamic digital formats, including video.

Read Full Article

Why Podcasts Should Be on the Radar of Every Healthcare Marketer

Did you know the number of adults in the US who listen to podcasts has increased more than 40 percent in just the past three years, according to Nielsen?

More than one-quarter of podcast listeners have said they’re interested in registering for a health-related podcast, making it the eighth most popular format, ahead of business, arts, and sports.

Read Full Article

Healthcare Influencer Marketing Isn’t Coming. It’s Here, and It’s Powerful

While influencer marketing is closely tied to social media and the word “influencer” was just added to the dictionary in 2019, the concept has been around for much longer. Some say the first collaboration between a brand and an influencer occurred in 1760 when Wedgwood made a tea set for the wife of King George III and marketed the product as having “royal approval.”

Read Full Article

Traditionally, you would have to identify which platforms, channels, or publishers cater to your target audience. Then you would have to work with a sales rep, who would propose an advertising schedule and negotiate rate. The better your relationship with the sales rep and the more you spend, the better your ad rate. It can be very subjective.

Read Full Article