Category: Digital Marketing

Why Podcasts Should Be on the Radar of Every Healthcare Marketer

Did you know the number of adults in the US who listen to podcasts has increased more than 40 percent in just the past three years, according to Nielsen?

More than one-quarter of podcast listeners have said they’re interested in registering for a health-related podcast, making it the eighth most popular format, ahead of business, arts, and sports.

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Healthcare Influencer Marketing Isn’t Coming. It’s Here, and It’s Powerful

While influencer marketing is closely tied to social media and the word “influencer” was just added to the dictionary in 2019, the concept has been around for much longer. Some say the first collaboration between a brand and an influencer occurred in 1760 when Wedgwood made a tea set for the wife of King George III and marketed the product as having “royal approval.”

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